Based in London
I design spatial experiences that convey story and message through space.
My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.
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seouljeong01@gmail.com
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Drift Console
This work is an experimental furniture project that begins with a question: how do people today naturally gather and form relationships within physical space? It proposes furniture not as a purely functional object, but as a mediator that connects people and encourages shared presence. view the full work
This work is an experimental furniture project that begins with a question: how do people today naturally gather and form relationships within physical space? It proposes furniture not as a purely functional object, but as a mediator that connects people and encourages shared presence. view the full work
Nov 2025![]()
Future Retail Research
The long-standing, conventional idea of “space experience” fails to capture the cultural sensibilities of modern youth and the evolving practices of today’s brands. Accordingly, this work reframes retail spatial experience through the lens of current cultural and consumer trends. view the full work
The long-standing, conventional idea of “space experience” fails to capture the cultural sensibilities of modern youth and the evolving practices of today’s brands. Accordingly, this work reframes retail spatial experience through the lens of current cultural and consumer trends. view the full work
Nov 2025![]()
ETERNA
A sunset happening over the course of 7 hours at @avaloncafebermondsey in the form of an inflatable installation exploring the boundaries of a dance floor.
view the full work
A sunset happening over the course of 7 hours at @avaloncafebermondsey in the form of an inflatable installation exploring the boundaries of a dance floor.
view the full work
NCT TEN MV
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
75RC
Store Renovation
The renovation preserves the existing character and history of the space while introducing a new industrial design language. Construction methods and connection details commonly found on building sites—including exposed structural joints, bolts, nuts, and brackets—were reinterpreted as visible design features, allowing the construction itself to become the architectural detail. view the full work
The renovation preserves the existing character and history of the space while introducing a new industrial design language. Construction methods and connection details commonly found on building sites—including exposed structural joints, bolts, nuts, and brackets—were reinterpreted as visible design features, allowing the construction itself to become the architectural detail. view the full work
Sep 2026
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