Based in London
I design spatial experiences that convey story and message through space.
My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.
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seouljeong01@gmail.com
+44 7596 751772
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Drift Console
This work is an experimental furniture project that begins with a question: how do people today naturally gather and form relationships within physical space? It proposes furniture not as a purely functional object, but as a mediator that connects people and encourages shared presence. view the full work
This work is an experimental furniture project that begins with a question: how do people today naturally gather and form relationships within physical space? It proposes furniture not as a purely functional object, but as a mediator that connects people and encourages shared presence. view the full work
Nov 2025![]()
75RC
Store Renovation
The renovation preserves the existing character and history of the space while introducing a new industrial design language. Construction methods and connection details commonly found on building sites—including exposed structural joints, bolts, nuts, and brackets—were reinterpreted as visible design features, allowing the construction itself to become the architectural detail. view the full work
The renovation preserves the existing character and history of the space while introducing a new industrial design language. Construction methods and connection details commonly found on building sites—including exposed structural joints, bolts, nuts, and brackets—were reinterpreted as visible design features, allowing the construction itself to become the architectural detail. view the full work
Sep 2026
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75RC Event Space
The basement of 75RC was reimagined as a community hub for Shoreditch, designed to bring people together through music, events, and creative exchange. The space was equipped for live DJ streaming, allowing both physical and online audiences to engage simultaneously. view the full work
The basement of 75RC was reimagined as a community hub for Shoreditch, designed to bring people together through music, events, and creative exchange. The space was equipped for live DJ streaming, allowing both physical and online audiences to engage simultaneously. view the full work
Sep 2026
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SAI - An Offline Platform
This project transforms a 1.5m × 3.6m residual space between a music video production office and storage area into a compact exhibition platform. Responding
to ROH HAUS’s content-driven practice, the design explores how creative ideas, references, and outputs can be collected,
displayed, and revisited within a limited footprint. view the full work
This project transforms a 1.5m × 3.6m residual space between a music video production office and storage area into a compact exhibition platform. Responding
to ROH HAUS’s content-driven practice, the design explores how creative ideas, references, and outputs can be collected,
displayed, and revisited within a limited footprint. view the full work
April 2026![]()
NCT TEN MV
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
