Conveying story and message
through spatial experience.
Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.
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Barneys Newyork Beauty
In the enchanting universe of Barneys New York Beauty, each cosmetic ingredient tells a mythical tale that engages the senses in extraordinary ways. Imagine a world where beauty transcends the mundane, and every ingredient offers a multisensory experience. view the full work
In the enchanting universe of Barneys New York Beauty, each cosmetic ingredient tells a mythical tale that engages the senses in extraordinary ways. Imagine a world where beauty transcends the mundane, and every ingredient offers a multisensory experience. view the full work
Sep 2022![]()
LG LivingFair
LG MoodUP Time presented by Seoul Living Fair. Beyond the image of the cold and technical home appliances, it artistically and emotionally expressed the story manifesting light by connecting it with the music genre. view the full work
Credit : Showamakers
Project Manager: Seokyung Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement : Direction, Design, Construction
Design Surface: 216㎡
LG MoodUP Time presented by Seoul Living Fair. Beyond the image of the cold and technical home appliances, it artistically and emotionally expressed the story manifesting light by connecting it with the music genre. view the full work
Credit : Showamakers
Project Manager: Seokyung Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement : Direction, Design, Construction
Design Surface: 216㎡
Feb 2023
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The Hyundai Motorstudio
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. Visitors can take the brand message as a pleasant experience through a rolling ball machine made of recycled materials. view the full work
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. Visitors can take the brand message as a pleasant experience through a rolling ball machine made of recycled materials. view the full work
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
Feb 2021
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Alien Odorz
The fragrance brand ‘Alien Odorz (AOZ)’, which explores the essence of fragrance, has launched its first offline space based on stories of exploration of space and the outer world. Each floor has a different identity from the first basement to the third floor. view the full work
Credit: Showmakers
Project Manager : Jinyoon Kim
Design : Seokyung Jeong, Myungshin Kim, Seongbong Jang
Involvement : Dierection, Design ,Construction
Design Surface : B1-3F 303㎡
The fragrance brand ‘Alien Odorz (AOZ)’, which explores the essence of fragrance, has launched its first offline space based on stories of exploration of space and the outer world. Each floor has a different identity from the first basement to the third floor. view the full work
Credit: Showmakers
Project Manager : Jinyoon Kim
Design : Seokyung Jeong, Myungshin Kim, Seongbong Jang
Involvement : Dierection, Design ,Construction
Design Surface : B1-3F 303㎡
Mar 2020
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Codements
A pop-up store of modern craftsmanship brand Codements was held in the space of FE26. In line with the craft item base such as wristwatches and bags, the space also utilizes natural materials from soil and trees to emphasize unusual elements and form a crafty space. view the full work
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 46.32㎡
A pop-up store of modern craftsmanship brand Codements was held in the space of FE26. In line with the craft item base such as wristwatches and bags, the space also utilizes natural materials from soil and trees to emphasize unusual elements and form a crafty space. view the full work
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 46.32㎡
Jun 2020
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