Based in London
I design spatial experiences that convey story and message through space.
My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.
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seouljeong01@gmail.com
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Alien Odorz
The fragrance brand ‘Alien Odorz (AOZ)’, which explores the essence of fragrance, has launched its first offline space based on stories of exploration of space and the outer world. Each floor has a different identity. The first floor is the portal that leads to the mysterious dimension. Second floor is a space where you can savor the incense along the space orbit pattern on the floor. The third floor is a space where sales and experiments take place. The basement consists of an environment where you can enjoy cocktail menus and the bartender’s performance more immersively.
Credit: Showmakers
Project Manager: Jinyoon Kim
Design: Seokyung Jeong, Myungshin Kim, Seongbong Jang
Involvement: Direction, Design, Construction
Design Surface: B1-3F 303㎡
The fragrance brand ‘Alien Odorz (AOZ)’, which explores the essence of fragrance, has launched its first offline space based on stories of exploration of space and the outer world. Each floor has a different identity. The first floor is the portal that leads to the mysterious dimension. Second floor is a space where you can savor the incense along the space orbit pattern on the floor. The third floor is a space where sales and experiments take place. The basement consists of an environment where you can enjoy cocktail menus and the bartender’s performance more immersively.
Credit: Showmakers
Project Manager: Jinyoon Kim
Design: Seokyung Jeong, Myungshin Kim, Seongbong Jang
Involvement: Direction, Design, Construction
Design Surface: B1-3F 303㎡
Mar 2020
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