Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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LG LivingFair

MoodUP Time is harmoniously composed of 18 MoodUP refrigerators and three percussion instruments. Beyond the image of the cold and technical home appliances, it artistically and emotionally expressed the story manifesting light by connecting it with the music genre. The instrument is made with the concept ‘dancing instrument’ with music that.4 type of instruments develop various ranges of music according to each body scale playing on the beat. Following the music, the lighting of the refrigerator panel presents magical and supernatural inspiration that changes the space every moment.

Credit : Showamakers
Project Manager: Seokyung Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement : Direction, Design, Construction
Design Surface: 216㎡
Feb 2023