Based in London
I design spatial experiences that convey story and message through space.
My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.
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seouljeong01@gmail.com
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LG LivingFair
MoodUP Time is an immersive installation composed of 18 MoodUP refrigerators and interactive percussion instruments. Breaking away from conventional appliance displays, the space uses sound, light, and color to create a sensory and emotional experience. As music plays, the refrigerators respond with rhythmic lighting, turning the space into a dynamic and expressive environment. The instruments encourage playful interaction, while the lighting visualizes sound in real time. This experience invites users to connect with the product on a deeper level, showing how even home appliances can evoke emotion and creativity in everyday life.
Credit: Showamakers
Design Lead: Seoul Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement: Direction, Design, Construction
Design Surface: 216㎡
MoodUP Time is an immersive installation composed of 18 MoodUP refrigerators and interactive percussion instruments. Breaking away from conventional appliance displays, the space uses sound, light, and color to create a sensory and emotional experience. As music plays, the refrigerators respond with rhythmic lighting, turning the space into a dynamic and expressive environment. The instruments encourage playful interaction, while the lighting visualizes sound in real time. This experience invites users to connect with the product on a deeper level, showing how even home appliances can evoke emotion and creativity in everyday life.
Credit: Showamakers
Design Lead: Seoul Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement: Direction, Design, Construction
Design Surface: 216㎡
Feb 2023
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