@Seoul
Based in London

I design spatial experiences that convey story and message through space.

My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.

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Codements

At the end of the street behind Seoul Forest in Seongsu-dong, Seoul, a pop-up store for the modern craftsmanship brand Codements was held in the FE26 space. In line with the craft item base, such as wristwatches and bags, the space also utilizes natural materials from soil and trees to emphasize unusual elements and form a crafty space through collaboration with artist Yoohyeon.


Credit: Showmakers
Design Lead: Seoul Jeong
Design: Seongbong Jang
Involvement: Direction, Design, Construction
Design Surface: 46.32㎡
Jun 2020