Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Barneys Newyork Beauty
BNY Beauty’s first flagship store in Dosan translates the brand’s fairytale-inspired mythology into a physical space. Surreal natural elements, kinetic art, and unexpected material combinations bring the feeling of an enchanted forest to life and create a blend of fantasy and reality. view the full work
BNY Beauty’s first flagship store in Dosan translates the brand’s fairytale-inspired mythology into a physical space. Surreal natural elements, kinetic art, and unexpected material combinations bring the feeling of an enchanted forest to life and create a blend of fantasy and reality. view the full work
Sep 2022![]()
LG LivingFair
MoodUP Time is an immersive installation that transforms 18 refrigerators into emotional, light-responsive instruments. By merging music, color, and interaction, the project reimagines home appliances as creative tools for connection and sensory experience. view the full work
MoodUP Time is an immersive installation that transforms 18 refrigerators into emotional, light-responsive instruments. By merging music, color, and interaction, the project reimagines home appliances as creative tools for connection and sensory experience. view the full work
Feb 2023
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Alien Odorz
The first flagship store of AOZ creates a multi-sensory experience inspired by fragrances from an unknown world in outer space. As visitors explore this celestial environment, they naturally discover their own scent preferences and immerse themselves in the brand journey. view the full work
The first flagship store of AOZ creates a multi-sensory experience inspired by fragrances from an unknown world in outer space. As visitors explore this celestial environment, they naturally discover their own scent preferences and immerse themselves in the brand journey. view the full work
Mar 2020
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Codements
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
Jun 2020
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Wooyoungmi Manmade
For the 2020 FW season, Woo Young Mi renovated its café space to align with the concept "Same Person" inspired by Orlando. We maintained the existing furniture structure and creatively transformed it by covering it with leftover fabric of this season, reflecting the concept of the movie. view the full work
For the 2020 FW season, Woo Young Mi renovated its café space to align with the concept "Same Person" inspired by Orlando. We maintained the existing furniture structure and creatively transformed it by covering it with leftover fabric of this season, reflecting the concept of the movie. view the full work
Jun 2020![]()
