Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Drift Console
This work is an experimental exploration grounded in research on future retail environments. By combining fragments of movement, sound, and light drawn from the energy of streetwear, it opens up new possibilities for encounters and experiential modes through moments and sensations that emerge in real time. view the full work
This work is an experimental exploration grounded in research on future retail environments. By combining fragments of movement, sound, and light drawn from the energy of streetwear, it opens up new possibilities for encounters and experiential modes through moments and sensations that emerge in real time. view the full work
Nov 2025![]()
Future Retail Research
The long-standing, conventional idea of “space experience” fails to capture the cultural sensibilities of modern youth and the evolving practices of today’s brands. Accordingly, this work reframes retail spatial experience through the lens of current cultural and consumer trends. view the full work
The long-standing, conventional idea of “space experience” fails to capture the cultural sensibilities of modern youth and the evolving practices of today’s brands. Accordingly, this work reframes retail spatial experience through the lens of current cultural and consumer trends. view the full work
Nov 2025![]()
NCT TEN MV
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work
Codements
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
Jun 2020
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LG LivingFair
MoodUP Time is an immersive installation that transforms 18 refrigerators into emotional, light-responsive instruments. By merging music, color, and interaction, the project reimagines home appliances as creative tools for connection and sensory experience. view the full work
MoodUP Time is an immersive installation that transforms 18 refrigerators into emotional, light-responsive instruments. By merging music, color, and interaction, the project reimagines home appliances as creative tools for connection and sensory experience. view the full work
Feb 2023
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