Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Barneys Newyork Beauty
BNY cosmetics are inspired by an elaborate mythology. To capture the essence of this mythical forest, I’ve incorporated surreal natural phenomena into the space, allowing visitors to immerse themselves in this extraordinary environment. view the full work
BNY cosmetics are inspired by an elaborate mythology. To capture the essence of this mythical forest, I’ve incorporated surreal natural phenomena into the space, allowing visitors to immerse themselves in this extraordinary environment. view the full work
Sep 2022![]()
LG LivingFair
LG MoodUP (New Fridge) was presented at the Seoul Living Fair. It artistically and emotionally expresses its story by utilizing the product's own light. This design connects with various music genres, moving beyond the typical image of cold, technical home appliances. view the full work
LG MoodUP (New Fridge) was presented at the Seoul Living Fair. It artistically and emotionally expresses its story by utilizing the product's own light. This design connects with various music genres, moving beyond the typical image of cold, technical home appliances. view the full work
Feb 2023
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The Hyundai Motorstudio
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. Visitors can take the brand message as a pleasant experience through a rolling ball machine made of recycled materials. view the full work
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. Visitors can take the brand message as a pleasant experience through a rolling ball machine made of recycled materials. view the full work
Feb 2021
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Alien Odorz
The first flagship store of AOZ creates a multi-sensory experience inspired by fragrances from an unknown world in outer space. As visitors explore this celestial environment, they naturally discover their own scent preferences and seamlessly immerse themselves in the brand journey. view the full work
The first flagship store of AOZ creates a multi-sensory experience inspired by fragrances from an unknown world in outer space. As visitors explore this celestial environment, they naturally discover their own scent preferences and seamlessly immerse themselves in the brand journey. view the full work
Mar 2020
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Codements
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work
Jun 2020
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