Seokyung, Jeong

Conveying story and message
through spatial experience.

Finding the interface betwee narrative and audience experience, translating it into an immersive scene

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Barenbliss 

A Bear & Bliss store is located in Myeongdong, one of Korea's most popular tourist destinations. The concept merges their adorable and poppy aesthetic with the traditional architectural structure of a Korean hanok, resulting in an iconic and distinctive store experience

Credit: Oikonomos
Design :Junhee Kim, Seokyung Jeong
Involvement :  Dierection, Design ,Construction
Design Surface : 1-2F 102㎡
Jun 2023