Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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NCT TEN MV
Art Direction: Hoseung Shin
Design: Seokyung Jeong (Seoul)
Credit:
Director: Lee Yongseok
Producer: Kwon Hyuk
Assistant Director: Park Jiwon
Production: What's Worth Studio
SM Entertainment
The steel pavilion, designed as an open structure without walls or a roof, dissolves the boundary between inside and outside. Choreography and camera movement flow freely across this frame, with the structure symbolizing a fixed “framework,” while the dance within it becomes an act boundaries. Its openness embodies a duality of concealment and exposure, visually expressing the tension between revealing and hiding one’s identity. The square tiles underfoot form a repeating grid of time and rhythm, against which the dancer’s movements reveal identity as something constantly shifting and reinterpreted.
Design: Seokyung Jeong (Seoul)
Credit:
Director: Lee Yongseok
Producer: Kwon Hyuk
Assistant Director: Park Jiwon
Production: What's Worth Studio
SM Entertainment
The steel pavilion, designed as an open structure without walls or a roof, dissolves the boundary between inside and outside. Choreography and camera movement flow freely across this frame, with the structure symbolizing a fixed “framework,” while the dance within it becomes an act boundaries. Its openness embodies a duality of concealment and exposure, visually expressing the tension between revealing and hiding one’s identity. The square tiles underfoot form a repeating grid of time and rhythm, against which the dancer’s movements reveal identity as something constantly shifting and reinterpreted.
