Based in London
I design spatial experiences that convey story and message through space.
My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.
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seouljeong01@gmail.com
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Waikei Flagship store
The space reinterprets a dreamy, fairy-tale mood in a modern, refined way. Using a dog’s fluffy, cloud-like dreams as the central motif, the design blends tactile softness with a playful, charming character. By retaining the original furniture and layering craft-focused objects with bold textures and forms, the space gains a sculptural presence and a visually engaging rhythm.
Credit: Oikonomos Studio
Design: Seoul Jeong
Construction: Junhee Kim
The space reinterprets a dreamy, fairy-tale mood in a modern, refined way. Using a dog’s fluffy, cloud-like dreams as the central motif, the design blends tactile softness with a playful, charming character. By retaining the original furniture and layering craft-focused objects with bold textures and forms, the space gains a sculptural presence and a visually engaging rhythm.
Credit: Oikonomos Studio
Design: Seoul Jeong
Construction: Junhee Kim
