Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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The Hyundai Motorstudio
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. The overall space is designed with the brand color of sky blue and the pixel lighting of IONIQ to emphasize the iconic image. All furniture is manufactured with eco-friendly materials. At the center of the space, kinetic rolling ball machine and pixel animation are located to express ‘Re-circulated,’ so that visitors can pleasantly experience and enjoy the message.
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. The overall space is designed with the brand color of sky blue and the pixel lighting of IONIQ to emphasize the iconic image. All furniture is manufactured with eco-friendly materials. At the center of the space, kinetic rolling ball machine and pixel animation are located to express ‘Re-circulated,’ so that visitors can pleasantly experience and enjoy the message.
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
Feb 2021
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