Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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The Hyundai Motorstudio
The space is built around the theme of ‘Re:circulated,’ offering a glimpse into IONIQ’s sustainable and future-forward vision. Using the brand’s sky blue color and signature pixel lighting, the design reinforces IONIQ’s identity. At the center, a rolling ball machine visually represents the concept of energy circulation in electric vehicles. Made from recycled plastic waste from the car manufacturing process, the installation embodies the brand’s commitment to reuse, both in message and in material. By integrating storytelling with interactive design, the space invites visitors to reflect on the potential of circular thinking in mobility and beyond
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
The space is built around the theme of ‘Re:circulated,’ offering a glimpse into IONIQ’s sustainable and future-forward vision. Using the brand’s sky blue color and signature pixel lighting, the design reinforces IONIQ’s identity. At the center, a rolling ball machine visually represents the concept of energy circulation in electric vehicles. Made from recycled plastic waste from the car manufacturing process, the installation embodies the brand’s commitment to reuse, both in message and in material. By integrating storytelling with interactive design, the space invites visitors to reflect on the potential of circular thinking in mobility and beyond
Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement : Dierection, Design, Construction
Design Surface : 98.38㎡
Feb 2021
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