Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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LG LivingFair
LG MoodUP (New Fridge) was presented at the Seoul Living Fair. It artistically and emotionally expresses its story by utilizing the product's own light. This design connects with various music genres, moving beyond the typical image of cold, technical home appliances. view the full work
LG MoodUP (New Fridge) was presented at the Seoul Living Fair. It artistically and emotionally expresses its story by utilizing the product's own light. This design connects with various music genres, moving beyond the typical image of cold, technical home appliances. view the full work
Feb 2023
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