Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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LG LivingFair

LG MoodUP Time presented by Seoul Living Fair. Beyond the image of the cold and technical home appliances, it artistically and emotionally expressed the story manifesting light by connecting it with the music genre. view the full work

Credit : Showamakers
Project Manager: Seokyung Jeong
Design: Hemin Kim, Heeyeon Kim
Involvement : Direction, Design, Construction
Design Surface: 216㎡
Feb 2023