Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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IVE HEYA MV
The Korean folktale The Sun and the Moon was reinterpreted into a contemporary set design using symbolic elements like mountains, the moon, and a palanquin. These motifs were expressed through modern colors, materials, and stylized forms to reflect IVE’s elegant yet futuristic concept. The design focused on textures and structures that could naturally integrate with CG, creating a seamless blend between physical space and digital enhancement while reimagining tradition through a modern pop lens.
Credit: Starship
Directed by @rigend.film @rimayoon_sr Creative Direction by @byheyone @junejuunny D.O.P @illuminatek
Gaffer @b.think_light
3D Designer @jameschoe
Art Department: ROH HOUSE
Art Director: Hoseung Shin
Art team Design: Chohye Kim,Seokyung Jeong, Hemin Kim,
Art team PD: Ayeon Noh, Yujeong Shin
The Korean folktale The Sun and the Moon was reinterpreted into a contemporary set design using symbolic elements like mountains, the moon, and a palanquin. These motifs were expressed through modern colors, materials, and stylized forms to reflect IVE’s elegant yet futuristic concept. The design focused on textures and structures that could naturally integrate with CG, creating a seamless blend between physical space and digital enhancement while reimagining tradition through a modern pop lens.
Credit: Starship
Directed by @rigend.film @rimayoon_sr Creative Direction by @byheyone @junejuunny D.O.P @illuminatek
Gaffer @b.think_light
3D Designer @jameschoe
Art Department: ROH HOUSE
Art Director: Hoseung Shin
Art team Design: Chohye Kim,Seokyung Jeong, Hemin Kim,
Art team PD: Ayeon Noh, Yujeong Shin
