Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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The Hyundai Motorstudio

The space is planned around the subject of ‘Re:circulated’ providing experiences of the future-oriented visions of the brand IONIQ on sustainability. Visitors can take the brand message as a pleasant experience through a rolling ball machine made of recycled materials. view the full work

Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement :  Dierection, Design, Construction
Design Surface : 98.38㎡
Feb 2021