Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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A pop-up store of modern craftsmanship brand Codements was held in the space of FE26.  In line with the craft item base such as wristwatches and bags, the space also utilizes natural materials from soil and trees to emphasize unusual elements and form a crafty space. view the full work

Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Seongbong Jang
Involvement :  Dierection, Design, Construction
Design Surface : 46.32㎡
Jun 2020