Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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Barneys Newyork Beauty

BARNEYS NEWYORK BEAUTY (BNY Beauty) presents its first flagship store at Dosan. BNY BEAUTY is a global beauty brand that covers beauty, wellness, and water. BNY Beauty unfolds the unique story and world view about the origin of cosmetics. view the full work

Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Ubea Ko, Hemin Kim, Jiwon Seong
Involvement :  Dierection, Design, Construction
Design Surface : 1-3F 429㎡
Sep 2022