Conveying story and message
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Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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BGZT
The 'BGZT LAB' in The Hyundai Seoul serves as the first offline space for 'Bungae Jangter,' a platform for second-hand markets. This space reflects the passion of collectors seeking unique products and provides a hub for them to connect and build a community.
To emphasize the products themselves as objects of admiration, decorative elements were intentionally excluded. Instead, minimalist steel modular furniture was designed for the display, complemented by a backlit white Barrisol panel for clear and focused lighting. To add impact to the product displays, repetitive and massive structures were adopted.
The exhibition is periodically updated, designed to attract not only app users but also the general public who can explore the enthusiasts' tastes through curated displays. Additionally, a cabinet for real-time second-hand trading was installed, allowing visitors to experience the online platform in a tangible, offline setting.
Credit: Showmakers
Project Manager : Seongbong Jang
Design : Seokyung Jeong, Hemin Kim
Involvement : Dierection, Design, Construction
Design Surface : 118㎡
The 'BGZT LAB' in The Hyundai Seoul serves as the first offline space for 'Bungae Jangter,' a platform for second-hand markets. This space reflects the passion of collectors seeking unique products and provides a hub for them to connect and build a community.
To emphasize the products themselves as objects of admiration, decorative elements were intentionally excluded. Instead, minimalist steel modular furniture was designed for the display, complemented by a backlit white Barrisol panel for clear and focused lighting. To add impact to the product displays, repetitive and massive structures were adopted.
The exhibition is periodically updated, designed to attract not only app users but also the general public who can explore the enthusiasts' tastes through curated displays. Additionally, a cabinet for real-time second-hand trading was installed, allowing visitors to experience the online platform in a tangible, offline setting.
Credit: Showmakers
Project Manager : Seongbong Jang
Design : Seokyung Jeong, Hemin Kim
Involvement : Dierection, Design, Construction
Design Surface : 118㎡
