https://jeongseoul.com jeongseoul Fri, 24 Jul 2026 16:29:29 +0000 https://jeongseoul.com en https://jeongseoul.com/Drift-Console Sun, 16 Nov 2025 20:35:56 +0000 jeongseoul https://jeongseoul.com/Drift-Console Drift Console This work is an experimental furniture project that begins with a question: how do people today naturally gather and form relationships within physical space? It proposes furniture not as a purely functional object, but as a mediator that connects people and encourages shared presence. view the full work Nov 2025<img width="5000" height="2997" width_o="5000" height_o="2997" data-src="https://freight.cargo.site/t/original/i/bd830b254a7efbba5eca6cf0c9e62392c865501588325d98072abfa45a4e9833/SEOUL-DJ-24Edit.jpg" data-mid="240707062" border="0" src="https://freight.cargo.site/w/1000/i/bd830b254a7efbba5eca6cf0c9e62392c865501588325d98072abfa45a4e9833/SEOUL-DJ-24Edit.jpg" /> https://jeongseoul.com/75RC Fri, 24 Jul 2026 16:26:18 +0000 jeongseoul https://jeongseoul.com/75RC 75RC Store Renovation The renovation preserves the existing character and history of the space while introducing a new industrial design language. Construction methods and connection details commonly found on building sites—including exposed structural joints, bolts, nuts, and brackets—were reinterpreted as visible design features, allowing the construction itself to become the architectural detail. view the full work Sep 2026<img width="3750" height="3000" width_o="3750" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d15b39f7b590fc1fa1de21ecd8943797a4a98d62a70b563289dcd2ea368d6d20/seoul---75rc-2.0-0.jpg" data-mid="250693871" border="0" src="https://freight.cargo.site/w/1000/i/d15b39f7b590fc1fa1de21ecd8943797a4a98d62a70b563289dcd2ea368d6d20/seoul---75rc-2.0-0.jpg" /> https://jeongseoul.com/75RC-Event Fri, 24 Jul 2026 16:29:29 +0000 jeongseoul https://jeongseoul.com/75RC-Event 75RC Event Space The basement of 75RC was reimagined as a community hub for Shoreditch, designed to bring people together through music, events, and creative exchange. The space was equipped for live DJ streaming, allowing both physical and online audiences to engage simultaneously. view the full work Sep 2026<img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f5c765089ab2f77df461f3172872b789ff2effbe38b834c66c4999a5cf9d81c4/0FF-STUDIO-03.jpg.jpeg" data-mid="250693880" border="0" src="https://freight.cargo.site/w/1000/i/f5c765089ab2f77df461f3172872b789ff2effbe38b834c66c4999a5cf9d81c4/0FF-STUDIO-03.jpg.jpeg" /> https://jeongseoul.com/Offline-Platform Sun, 05 Jul 2026 10:28:11 +0000 jeongseoul https://jeongseoul.com/Offline-Platform SAI - An Offline Platform This project transforms a 1.5m × 3.6m residual space between a music video production office and storage area into a compact exhibition platform. Responding to ROH HAUS’s content-driven practice, the design explores how creative ideas, references, and outputs can be collected, displayed, and revisited within a limited footprint. view the full work April 2026<img width="852" height="515" width_o="852" height_o="515" data-src="https://freight.cargo.site/t/original/i/2a6608b12ce44d7c7eb108bfe1353d6960e15f09cf71d46c7aafba05b70d03eb/edit2.png" data-mid="250106453" border="0" src="https://freight.cargo.site/w/852/i/2a6608b12ce44d7c7eb108bfe1353d6960e15f09cf71d46c7aafba05b70d03eb/edit2.png" /> https://jeongseoul.com/NCT-TEN-MV Thu, 18 May 2023 14:24:45 +0000 jeongseoul https://jeongseoul.com/NCT-TEN-MV NCT TEN MV&nbsp; A set that visualizes the revealing and concealing of identity through movement generated by passing through an open structure. The shifting choreography created within this frameless space highlights how identity continuously appears, transforms, and withdraws, turning the act of moving through the structure into a metaphor for fluid self-expression. view the full work Oct 2022 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f1eb6d976ff057abb070d8c2a26141663267b3c892f414e452392d2cda420ee/--2023-05-18-231738.png" data-mid="195187439" border="0" src="https://freight.cargo.site/w/1000/i/3f1eb6d976ff057abb070d8c2a26141663267b3c892f414e452392d2cda420ee/--2023-05-18-231738.png" /> https://jeongseoul.com/Future-Retail-Research Sun, 23 Nov 2025 00:22:29 +0000 jeongseoul https://jeongseoul.com/Future-Retail-Research Future Retail Research The long-standing, conventional idea of “space experience” fails to capture the cultural sensibilities of modern youth and the evolving practices of today’s brands. Accordingly, this work reframes retail spatial experience through the lens of current cultural and consumer trends. view the full work Nov 2025<img width="2829" height="1691" width_o="2829" height_o="1691" data-src="https://freight.cargo.site/t/original/i/5d211d349233c1f6b942db4ce437136e715805b8b656228743be0ecd105deee1/scan_24005006_2025-11-22-17-45-32_page-00013.jpg" data-mid="240989576" border="0" src="https://freight.cargo.site/w/1000/i/5d211d349233c1f6b942db4ce437136e715805b8b656228743be0ecd105deee1/scan_24005006_2025-11-22-17-45-32_page-00013.jpg" /> https://jeongseoul.com/Codements Sun, 16 Apr 2023 07:56:12 +0000 jeongseoul https://jeongseoul.com/Codements Codements The Codements brand's pop-up space conveys its philosophy of craftsmanship by exposing rough wood and earthy textures without finishing. This design invites visitors to engage with the natural scents and tactile qualities of the materials, emphasizing the essence of craftsmanship. view the full work Jun 2020<img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d967f1b06b8bd8233820e1f0c44a670f8b99fd497cce6eed43e9e733c9a081a4/00.thumbnail.jpg" data-mid="175518815" border="0" src="https://freight.cargo.site/w/1000/i/d967f1b06b8bd8233820e1f0c44a670f8b99fd497cce6eed43e9e733c9a081a4/00.thumbnail.jpg" /> https://jeongseoul.com/Barneys-Newyork-Beauty Sun, 16 Apr 2023 02:47:02 +0000 jeongseoul https://jeongseoul.com/Barneys-Newyork-Beauty Barneys Newyork Beauty BNY Beauty’s first flagship store in Dosan translates the brand’s fairytale-inspired mythology into a physical space. Surreal natural elements, kinetic art, and unexpected material combinations bring the feeling of an enchanted forest to life and create a blend of fantasy and reality. view the full work Sep 2022<img width="6720" height="3968" width_o="6720" height_o="3968" data-src="https://freight.cargo.site/t/original/i/7ef7e84bbc3f4983cd51dac5b28b1b7adb6f9192880b716718e9016a42524db8/.jpg" data-mid="216324586" border="0" src="https://freight.cargo.site/w/1000/i/7ef7e84bbc3f4983cd51dac5b28b1b7adb6f9192880b716718e9016a42524db8/.jpg" /> https://jeongseoul.com/LG-Living-Fair Sun, 16 Apr 2023 02:47:02 +0000 jeongseoul https://jeongseoul.com/LG-Living-Fair LG LivingFair MoodUP Time is an immersive installation that transforms 18 refrigerators into emotional, light-responsive instruments. By merging music, color, and interaction, the project reimagines home appliances as creative tools for connection and sensory experience. view the full work Feb 2023 <img width="5616" height="3348" width_o="5616" height_o="3348" data-src="https://freight.cargo.site/t/original/i/70daa2699960f744a4ebb93d8a653e94b622c89c945ec750672b90a72df2ac23/.jpg" data-mid="175514736" border="0" src="https://freight.cargo.site/w/1000/i/70daa2699960f744a4ebb93d8a653e94b622c89c945ec750672b90a72df2ac23/.jpg" /> https://jeongseoul.com/Alien-Odorz Sun, 16 Apr 2023 02:47:03 +0000 jeongseoul https://jeongseoul.com/Alien-Odorz Alien Odorz The first flagship store of AOZ creates a multi-sensory experience inspired by fragrances from an unknown world in outer space. As visitors explore this celestial environment, they naturally discover their own scent preferences and immerse themselves in the brand journey. view the full work Mar 2020<img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ca094c3a768ca81eb9f32b8332cf74a931836c6db272d833b7c5f770b778a621/AOZ210813-0154.jpg" data-mid="175515753" border="0" src="https://freight.cargo.site/w/1000/i/ca094c3a768ca81eb9f32b8332cf74a931836c6db272d833b7c5f770b778a621/AOZ210813-0154.jpg" />