SAI - An Offline Platform
This project transforms a 1.5m × 3.6m residual space between a music video production office and storage area into a compact exhibition platform. Responding
to ROH HAUS’s content-driven practice, the design explores how creative ideas, references, and outputs can be collected,
displayed, and revisited within a limited footprint. By activating an overlooked gap within the workplace, the project creates a
flexible platform where content can accumulate, evolve, and be continuously reinterpreted over time,
Credit: Roh House
Art Direction: Hoseung Shin
Design: Seoul Jeong, Roh House Team
Film by Kanghyungrok
Ad Je isol, Park Younjae
Involvement: Freelance Designer, Led concept development, established the visual language, and oversaw production
This project transforms a 1.5m × 3.6m residual space between a music video production office and storage area into a compact exhibition platform. Responding
to ROH HAUS’s content-driven practice, the design explores how creative ideas, references, and outputs can be collected,
displayed, and revisited within a limited footprint. By activating an overlooked gap within the workplace, the project creates a
flexible platform where content can accumulate, evolve, and be continuously reinterpreted over time,
Credit: Roh House
Art Direction: Hoseung Shin
Design: Seoul Jeong, Roh House Team
Film by Kanghyungrok
Ad Je isol, Park Younjae
Involvement: Freelance Designer, Led concept development, established the visual language, and oversaw production



