Jeong, Seokyung

Conveying story and message
through spatial experience.

Finding the interface between
brand story and customer
experience interpreting it
into an immersive scene.

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Lotte Duty Free

Unlike other duty-free shops, Lotte Duty Free is not located at the airport, so it is a space where visitors must make time to visit during their trip. Therefore, the client requested a unique space that is worth a visit. Songpa-gu, where duty-free shops are located, used to be a pine forest, and it is still a vegetation that can be seen everywhere. Considering the local environment, we designed a surreal pine forest that connects the past, the present, and the future, and set it as a travel destination for tourists to meet while traveling, not just a shopping space. Through synesthetic surroundings in this forest, visitors embrace emotions that can be experienced while traveling.

Credit: Showmakers
Project Manager : Seokyung Jeong
Design : Ubea Ko, Hemin Kim, Sanghwan Kim, Seongbong Jang, Sooyeon Kim
Involvement :  Dierection, Design
Design Surface : 500㎡
Oct 2021