Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Future Retail Research
The traditional and function-oriented notion of retail “space experience” no longer aligns with the cultural values of today’s younger generation or the new ways brands build relationships with consumers. Accordingly, this work re-examines contemporary consumer behavior and brand practices to propose a renewed purpose and meaning for retail spatial experience.
Writing & Editing: Seoul
Inspired by the City Is Ours series.
The traditional and function-oriented notion of retail “space experience” no longer aligns with the cultural values of today’s younger generation or the new ways brands build relationships with consumers. Accordingly, this work re-examines contemporary consumer behavior and brand practices to propose a renewed purpose and meaning for retail spatial experience.
Writing & Editing: Seoul
Inspired by the City Is Ours series.
Nov 2025![]()
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