Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Drift Console
This work is an experimental exploration rooted in research on future retail environments. By dissolving the boundaries between sound, audio objects, and furniture, it reimagines retail as a hybrid cultural interface. Drawing from the kinetic energy of streetwear, the piece weaves movement, sound, and light into a functional yet object-driven system that generates real-time encounters, shifting atmospheres, and new modes of experiential interaction.
Design: Seokung Jeong (Seoul)
Exhibited at Safe House @maverickprojects
Sound: @danidelara_wav, @santiagoibarrola
Photography: @175franko
Exhibited at Safe House @maverickprojects
Sound: @danidelara_wav, @santiagoibarrola
Photography: @175franko
Nov 2025
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As mobile culture reshapes the rhythms of everyday life, young audiences no longer understand brands through logos or explicit messages. In a constant stream of information, what holds meaning for them is not what a brand says but the attitude it embodies, not the form it presents but the atmosphere it sustains, and not ownership but the shared sensibility that emerges among people. Community in this context becomes less a purposeful gathering and more a cultural resonance where individuals with similar tempos and perceptions recognize and negotiate one another’s worldview.
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This piece of furniture grows out of that contemporary sensibility. Inspired by the movement, urban light and improvisational energy of Tokyo Drift, it reinterprets automotive lighting, scaffold pipes and sound into a spatial device. Rather than functioning as a display structure, it acts as a fragment of a scene, a place where users can absorb the brand’s rhythm through embodied experience. Its modular pipe system allows continual movement and reconfiguration, creating different scenes across various event contexts. In doing so, it moves beyond static retail formats and becomes a medium through which a brand’s worldview can be encountered and felt within the shifting currents of culture.
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As mobile culture reshapes the rhythms of everyday life, young audiences no longer understand brands through logos or explicit messages. In a constant stream of information, what holds meaning for them is not what a brand says but the attitude it embodies, not the form it presents but the atmosphere it sustains, and not ownership but the shared sensibility that emerges among people. Community in this context becomes less a purposeful gathering and more a cultural resonance where individuals with similar tempos and perceptions recognize and negotiate one another’s worldview.
This piece of furniture grows out of that contemporary sensibility. Inspired by the movement, urban light and improvisational energy of Tokyo Drift, it reinterprets automotive lighting, scaffold pipes and sound into a spatial device. Rather than functioning as a display structure, it acts as a fragment of a scene, a place where users can absorb the brand’s rhythm through embodied experience. Its modular pipe system allows continual movement and reconfiguration, creating different scenes across various event contexts. In doing so, it moves beyond static retail formats and becomes a medium through which a brand’s worldview can be encountered and felt within the shifting currents of culture.
