Conveying story and message
through spatial experience.
Finding the interface betwee narrative and audience experience, translating it into an immersive scene
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Blue Elephant Longe
The third floor of Blue Elephant’s new flagship store is a lounge space designed for celebrities and influencers. It invites them to wear sunglasses, move freely through the space, enjoy drinks, and naturally engage with the brand in a relaxed, social setting. Mirrors placed throughout the lounge encourage spontaneous photo moments and social media sharing. Circular sofas and tables create a sense of openness while still offering pockets of privacy, allowing guests to comfortably socialize or retreat on their own terms. The overall mood is luxurious yet youthful and unpretentious. A private room, though compact, feels spacious through the use of mirrors, and combines nature-inspired colors with color-metal finishes to create an unreal, dreamlike atmosphere offering a refined yet extraordinary experience.
Credit: Roh House
Design : Seokyung Jeong
Involvement : Design
Design Surface : 126㎡
The third floor of Blue Elephant’s new flagship store is a lounge space designed for celebrities and influencers. It invites them to wear sunglasses, move freely through the space, enjoy drinks, and naturally engage with the brand in a relaxed, social setting. Mirrors placed throughout the lounge encourage spontaneous photo moments and social media sharing. Circular sofas and tables create a sense of openness while still offering pockets of privacy, allowing guests to comfortably socialize or retreat on their own terms. The overall mood is luxurious yet youthful and unpretentious. A private room, though compact, feels spacious through the use of mirrors, and combines nature-inspired colors with color-metal finishes to create an unreal, dreamlike atmosphere offering a refined yet extraordinary experience.
Credit: Roh House
Design : Seokyung Jeong
Involvement : Design
Design Surface : 126㎡
March 2025
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