@Seoul
Based in London

I design spatial experiences that convey story and message through space.

My work explores the interface between narrative and audience experience, translating ideas into immersive scenes.

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seouljeong01@gmail.com
+44 7596 751772
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A Postpartum Care Center Lobby

Is using expensive finishes and furniture a true marker of luxury design? Through this project, the goal was to redefine luxury as creating a curated experience that transports individuals from their everyday environment, offering an exotic, vacation-like atmosphere.

The focus was on creating a comfortable resting space for mothers who have just given birth, inspired by the concept of the "nest" in postpartum care centers. We envisioned a new luxury space, unseen in Korea, by harmonizing large Southeast Asian plants, primitive objects, and bold furniture by Kelly Wearstler. This blend creates a serene yet luxurious environment that provides both physical and emotional comfort.

Credit: Showmakers
Leda Design: Seoul Jeong
Design: Ubea Ko, Hemin Kim, Jiwon Seong
Design Surface: 429㎡
Oct 2021